Case Studies

Please review a few case studies from NASO members and learn how outsourcing your sales efforts can increase your ROI and successfully achieve your sales strategies.

Xsellense Delivers Rapid ROI for Process Control Solutions Company

“Xsellense applied an experienced team to our sales effort and made an immediate impact on both new customer creation and revenue generation,” commented Dennis Nash, President of Control Station. “In a matter of weeks, Xsellense made valuable modifications to our sales process and helped generate 82% of our revenues. The capabilities introduced by Xsellense will scale during this next phase to meet Control Station’s market expansion objectives.” Read more.

Deregulated Energy Industry Case Study

One of the largest energy resellers in the NorthEast US had a problem – sales had become unpredictable and those that were closed were often unprofitable. “Slammed” accounts (customers moved to this service against their will) through their internal and external legacy sales channels had increased many-fold as had Public Utility Commission complaints. Finally, the cancel rate on those sales was better than 50% over the first six months of service. These factors, when measured against productivity of their legacy channels spelled out a bleak future. Read more.

Technology Case Study: Level 3 Communications

As one of the world’s largest Internet bandwidth and collocation companies, Level 3 Communications, had to radically change directions to move from engineering being their core focus to marketing and sales. All divisions of the company needed to be re-engineered to meet this goal. Read more.